Built to Sell | Built to Buy
Built to Sell
Built to Buy
A Fortnightly Webinar Series for Business Owners & Buyers Ready to Play Bigger
Two live sessions. One bold vision. Learn what it takes to build, buy, & sell businesses of real value.
3 Reasons Why You Need to Register
🔥 1. See the Hidden Value Others Miss
🧠 2. Real-World Strategies—Not Theory or BS
🎯 3. Be Ready—Because Opportunity (or Exit) Won’t Wait
Don't wait for the perfect moment—join a room full of smart owners and sharp buyers who are taking action now to build, buy, and grow businesses that are truly worth more.
Register Now For FreeWho This Is For?
For business owners ready to step back, scale up, and prepare for a high-value exit — whether you plan to sell in 6 months or 6 years.
For acquisition-minded entrepreneurs, investors, and buyers who want to find the right business, avoid the traps, and grow their portfolio with confidence.
Add to Calendar
What You'll Learn
Each fortnight, we’ll tackle a new topic — one focused on the seller’s journey, the other on the buyer’s lens — aligned to give you real insight from both sides of the deal.
Expect:
- Proven frameworks for systemising, derisking, and growing enterprise value
- Tactical advice for due diligence, valuation, and negotiations
- Real-world examples and tools you can implement straight away
What You'll Learn
Each fortnight, we’ll tackle a new topic — one focused on the seller’s journey, the other on the buyer’s lens — aligned to give you real insight from both sides of the deal.
Expect:
- Proven frameworks for systemising, derisking, and growing enterprise value
- Tactical advice for due diligence, valuation, and negotiations
- Real-world examples and tools you can implement straight away
Upcoming Sessions
Date | ||
Thu, 22 May | ||
Thu, 5 June | Systemise to Maximise: Turn Chaos into Value | What the Systems Tell You About the Business |
Thu, 19 June | The Numbers That Drive Your Sale Price | Due Diligence Deep Dive: Reading Between the Lines |
Thu, 3 July | Derisk the Deal: How to Make Buyers Say Yes | Identifying and Pricing Risk in a Business Purchase |
Thu, 17 July | Positioning Your Business for the Right Buyer | How to Know If the Business Is Right for You |
Thu, 31 July | Build a Sale Process That Doesn’t Blow the Deal | How to Navigate the Deal Without Getting Burned |
Thu, 14 Aug | Exit-Ready or Just Tired? Knowing When You’re Truly Prepared to Sell | What the Seller’s Exit Plan Reveals (And Why It Matters to You) |
Thu, 28 Aug | Unlocking Value in Your IP, Brand, and Customer Data | How to Value and Leverage Intangible Assets as a Buyer |
Thu, 11 Sep | How to Replace Yourself in Sales (Without Losing Revenue) | Buying a Business With a Sales Problem (And Fixing It) |
Thu, 25 Sep | Tidy Books, Clean Ops: Financial and Operational Readiness | How to Assess the Financials Like an Operator, Not Just an Accountant |
Thu, 9 Oct | From Good to Great: What Buyers Pay More For | Spotting the Diamonds: What Makes a Business Worth Paying More For |
Thu, 23 Oct | Navigating the Emotional Side of Letting Go | After the Deal: Your First 90 Days as the New Owner |
Thu, 6 Nov | The 12-Month Exit Roadmap: What to Focus on Now to Sell in a Year | How to Build a Portfolio of Businesses (Without Losing Your Sanity) |
Date | Built to Sell | Built to Buy |
|---|---|---|
Thu, 22 May | Remove Yourself from the | How to Spot an |
Thu, 5 June | Systemise to Maximise: | What the Systems |
Thu, 19 June | The Numbers That | Due Diligence Deep Dive: |
Thu, 3 July | Derisk the Deal: | Say Yes Identifying and |
Thu, 17 July | Positioning Your Business | How to Know If the |
Thu, 31 July | Build a Sale Process That | How to Navigate the Deal |
Your Host: Sam Penny
I’m Sam Penny — Coach for the Brave.
For over 25 years, I’ve stood shoulder to shoulder with founders, executives, and business leaders who refuse to play it safe. People who know they’re capable of more, but keep hitting the same walls — overwhelm, stalled progress, or simply not moving fast enough.
I know that struggle personally. I’ve built, scaled, and successfully exited multiple businesses — including two that broke the $1M/month mark. I understand the pressure of big goals and the frustration when momentum stalls. Execution isn’t just what I teach; it’s what I’ve lived.
Outside the boardroom, I push limits in even colder waters. I’ve swum the English Channel, and I’m the only person in the world to attempt it in winter. I’ve taken on extreme endurance challenges, all driven by the same philosophy I bring to my clients: you’re capable of far more than you think — if you dare to move.
As a TEDx speaker, I share real-world lessons on resilience, mental toughness, and what it truly takes to unlock peak performance.No fluff. No someday-mindset. Just brave action, sharp execution, and real results.
Apart from all this, I also hold a Bachelor of Engineering (Civil), MBA (Marketing, Finance & Entrepreneurship) plus a Masters of Entrepreneurship from MIT. Yep. Over qualified.
If you’re ready to stop circling your goals and start charging towards them, you’re exactly where you need to be.
FAQs
Q: Can I attend both sessions?
Absolutely. Many attendees join both to learn how the other side thinks.
Q: Will there be a replay?
Yes — all registered attendees will get access to the replay for a limited time.
Q: Is this a sales webinar?
Nope. It’s strategic, practical content. We’ll mention ways to work with Sam if you want help implementing what you learn.