The Bravery Digest

How Divorce Can Destroy Business Value: Ryan Finley on Protecting Ownership, Valuation and Continuity
Divorce is one of the most overlooked risks in business ownership. In this episode of Built to Sell | Built to Buy, Sam Penny speaks with Ryan Finley about how... Read more...
How to Launch, Scale and Monetise an App in 2026: Jonathan Maxim’s Playbook for Founders
How do you actually launch an app that gets users, goes viral and makes money in 2026? In this episode, Jonathan Maxim breaks down the real playbook for founders —... Read more...
Storytelling as Infrastructure: Why Your Business Growth Depends on Your Personal Brand
Most founders treat storytelling as marketing garnish, but filmmaker-turned-strategist Jake Isham reveals why it’s actually business infrastructure. Learn how to "slay dragons" and turn your expertise into a valuable, transferable... Read more...
Scaling Culture Without Losing Your Soul: Mark Goldfinger Interview
A deep dive with Mark Goldfinger (Mindspace, ex-WeWork) on how to scale culture without breaking it. We unpack white-glove hospitality, hiring for accountability, the “scale, check-in, adjust” loop, and how... Read more...
How Safety Sam Was Built: A Full-Stack Ecommerce Case Study from Idea to Revenue
A behind-the-scenes breakdown of how Safety Sam was launched — from product validation and branding to Shopify build, paid acquisition, SEO strategy, and scalable unit economics. A practical blueprint for... Read more...
Never Sit in the Lobby: Sales Systems That Build a Sellable Business | Glenn Poulos
In this episode of Built to Sell | Built to Buy, Glenn Poulos shares the sales principles that create predictable revenue, stronger margins, and a business that scales beyond the... Read more...
Reviving an Ancient Ritual with David Keohan
For more than a thousand years, young people in Ireland proved their strength not in gyms, but on village greens and windswept headlands, lifting stones older than memory. These were... Read more...
Build Your Marketing Machine: With Jeff Wenberg
If your marketing feels random — some months booming, others bone-dry — the problem isn’t your tactics. It’s your system. In this episode, Jeff Wenberg reveals how to build a... Read more...
Communication as a Competitive Edge: Joshua Altman
Communication isn’t a department – it’s the operating system of your business. In this Built to Sell | Built to Buy feature, Sam Penny and Beltway Media founder Joshua Altman... Read more...
Pedalling Beyond Borders — Dr Kate Leeming’s Global Journey for Change
Explorer and educator Dr Kate Leeming has cycled over 100,000 km across every continent to turn adventure into education — proving courage and purpose can change the world. Read more...
How to Build a 7-Figure Marketing System That Sells Itself
Dr Ben Adkins joins Sam Penny to unpack how he built Fearless Social and One Hour Influencer — transforming a failing clinic into a 7-figure marketing system that runs on... Read more...
Andrew Lock: Bravery at the Edge of Life and Death
Fifty-knot winds. Minus forty. Every breath burns. For Andrew Lock, those moments weren’t the end — they were the point. From country cop to the only Australian to summit all... Read more...
From Wheelchair to World Record: The Liam Beville Story
At 18, a stolen car shattered both of Liam Beville’s legs. Doctors said he’d never walk again. He refused the script—rebuilding himself to deadlift 285 kg and claim a Guinness... Read more...
Success Isn’t Luck: John Solleder on Building People, Purpose & Value That Lasts
In this powerful episode of Built to Sell | Built to Buy, host Sam Penny sits down with leadership educator John Solleder to unpack four decades of lessons on discipline,... Read more...
56X Your Decision Making: How Culture Branding Accelerates Your Business with Nader Safinya
Culture Branding aligns the inside of your company with the outside—so what you say matches what you do. In this conversation, Black Ribbit’s Nader Safinya shows how three non-negotiable values... Read more...
John Williamson: The Courage to Keep Turning Up
When the numbers didn’t add up, founder and physio John Williamson didn’t walk away. He rebuilt through discipline, 4 a.m. training, an 18-month cashflow, a 100 km ultra and a... Read more...
Culture That Sells: Chris Dyer on Transparency, Remote Leadership & Company Valuation
What if the real differentiation your business has isn’t your product, but your culture?In this in-depth conversation, Chris Dyer — global culture strategist, author, and former CEO of PeopleG2 —... Read more...
Kathy Lette: The Power of Unapologetic Truth
At seventeen, Kathy Lette scandalised Australia with Puberty Blues — a brutally honest, taboo-smashing look at teenage life and surf culture. Decades later, she’s still turning outrage into art, shame... Read more...
Behaviour Drives Money: The Keys to Leadership & Exponential Growth with Hugh Massie
What if your wiring around money is silently shaping every decision you make as a leader? In this episode of Built to Sell | Built to Buy, Sam Penny speaks... Read more...
Lachie Smart Interview | Youngest Pilot to Fly Solo Around the World
At just 18, Lachie Smart became the youngest pilot to fly solo around the world — a 45,000 km journey across storms, setbacks, and fear. In this full interview with... Read more...
Mark Agnew on Kayaking the Northwest Passage: Finding Meaning in Failure
Twice he set out to row the Atlantic. Twice he failed — once rescued within 48 hours and mocked as “Captain Calamity,” once stepping off the boat and living with... Read more...
82 Days to the South Pole: How Aaron Linsdau Turned Ordinary into Extraordinary
82 days. Alone. Antarctica. Aaron Linsdau’s record-breaking journey is a story of grit, engineering, and human endurance. Discover how a software engineer became a polar explorer — and the lessons... Read more...
Sacha Dench: The Human Swan's Impossible 7,000km Flight
From a terrifying storm that nearly ended her love of flying to a 7,000 kilometre migration alongside swans, Sacha Dench has lived a story that feels part documentary, part parable.... Read more...
The Art of the Exit: How to Sell Your Business for Maximum Value
Featuring insights from business broker Nathan Hulls on the Built to Sell | Built to Buy Podcast 🎧 Listen on Apple Podcasts 🎶 Listen on Spotify Why Exit-Readiness is the... Read more...
Rowing Into the Impossible: Erden Eruç’s Five-Year Human-Powered Circumnavigation
Erden Eruç is the first person to circumnavigate the globe by human power — rowing across three oceans and cycling continents. His five-year journey teaches us about resilience, routine, and... Read more...
Don’t Get Burned: The Smart Buyer’s Guide to Acquisitions
Buying a business isn’t just about the numbers. From hidden risks and red flags to smart deal structures, this guide shows you how to protect yourself and buy with confidence.... Read more...
More than a Man with a Mower: How Jim Penman is Trying to Change The World
Jim Penman built Australia’s most recognisable franchise to fund a far bigger mission. In this episode, we unpack his rise from a $24 mower to Jim’s Group, why “character is... Read more...
Exit Ready or Just Tired? A No-Nonsense Guide to Timing Your Business Sale
Too many owners confuse burnout with readiness. Selling because you’re tired can cost you millions. In this guide, Sam Penny unpacks the difference between being emotionally done and structurally ready,... Read more...
10 Things to Do Before You Sell Your Business: The Ultimate Broker + Coach Checklist
Selling your business? Don’t leave money on the table. This ultimate broker + coach checklist gives you 10 proven steps to maximise value, reduce risk, and create a smooth transition.... Read more...
Ordinary Man. Impossible Race. Unshakable Grit: How Paul Watkins Turned Setback into Victory
From pharmacist to Arctic ultra champion, Paul Watkins shares how failure became his fuel and how ordinary people build extraordinary courage. Read more...
Inside the Broker's Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs
Discover how to prepare your business for sale, structure deals creatively, and match the right buyer with the right business. In this Built to Sell | Built to Buy episode,... Read more...
Every Business Buyer Needs to Know This!
When buying a business, most buyers focus on the profit and loss statements, valuation multiples, and projections. But the smartest buyers know where the real risk lives: in the seller’s... Read more...
Don’t Blow the Deal: Why Your Sales Process Might Be the Real Problem (Not Your Business)
Most deals don’t fall over because of bad businesses; they collapse due to a messy or unstructured sale process. In this guide, discover how to turn buyer hesitation into high-confidence... Read more...
Would You Swim the English Channel for 22 Hours at 17? Brianna Thompson Did—Here’s What Came After
Brianna Thompson swam the English Channel twice in one go, at just 17. But what happened after the headlines? A raw conversation about grit, identity, and coming back when it... Read more...
Fearless at Sea: How Lisa Blair Took on Antarctica (Twice) and Made History
When Lisa Blair’s mast snapped 1,000 miles from land, most would have called for rescue. She built a rig, saved the boat, and sailed on—then came back to finish what... Read more...
Lazarus Lake on the Beauty of Pain, Failure and Pushing the Human Spirit
Lazarus Lake didn’t design a race to finish — he designed a crucible to reveal your truth. In this gripping Bravery Digest interview, Sam Penny dives deep with the man... Read more...
The Blind Adventurer Who Redefined Bravery
Blind since birth. Three-time Paralympian. Everest climber. Channel swimmer.Gerrard Gosens doesn't just talk about bravery—he lives it. In this episode, we unpack how one man continues to chase the extraordinary... Read more...
Inside the Broker’s Mind: Why Buyers Walk (And What Really Sells a Business)
Most business owners think profit sells a business — but that’s not what makes buyers say yes. In this revealing post, Australia’s top business broker Sally Stuart shares what really... Read more...
How to Know If the Business Is Right for You
You’re not just buying a business — you’re buying your next chapter. Here’s how to know if the business fits your leadership style, values, and vision before you sign. Read more...
Positioning Your Business for the Right Buyer: The Hidden Multiplier Most Sellers Miss
Buyers don’t just pay for profit — they pay for fit. Discover how to position your business so the right buyer sees themselves in your story, pays more, and moves... Read more...
The Red Flag Playbook: Protect Yourself Before You Buy
Most buyers don’t lose money on the day they buy — they lose it in the questions they never asked. In this guide, Sam Penny reveals how to spot, understand,... Read more...
Derisk the Deal: How to Make Buyers Say Yes (Before They Even See the Profit)
When it comes to selling your business, most owners obsess over profit and revenue. But if you really want to attract serious buyers, command higher multiples, and walk away with... Read more...
Business Brokers in Australia: How to Find the Right One for Your Business for Sale Deal
Your business broker can make or break the deal. This guide shows you how to find the right broker for your business sale in Australia — including red flags to... Read more...
Top 5 Mistakes Investors Make When Buying a Business for Sale in Australia
Most buyers get burned not by what they didn’t know — but by what they assumed. Here are the top 5 mistakes investors make when buying a business in Australia,... Read more...
How to Evaluate a Business for Sale Like a Pro Investor (Before You Buy)
Want to buy a business without getting stung? This in-depth guide shows you how to think like a professional investor—from hidden red flags to deal structure secrets. If you're serious... Read more...
Don’t Buy a Business Without This: The Investor’s Business for Sale Checklist
Thinking about buying a business? This isn't just a checklist — it's your investor playbook. Discover the 7 areas to investigate, red flags to avoid, and how smart buyers make... Read more...
Business for Sale Sunshine Coast: Investor Trends, Pitfalls and Potential Wins
The Sunshine Coast is booming — but buying a business here requires more than a surfboard and a dream. In this deep-dive guide, Sam Penny unpacks the investor trends, valuation... Read more...
Is Seek the Best Place to Find a Business for Sale? What Investors Need to Know
Is Seek the best platform to find businesses for sale in Australia? This article explores how it stacks up, what it misses, and where investors should really look. Read more...
Business for Sale ACT: Why Canberra Is Australia’s Most Underrated Market
Canberra is booming—but most investors aren’t paying attention. This guide breaks down why the ACT is quietly outperforming, and how to get ahead of the market. Read more...
Business for Sale Tasmania: 7 Opportunities Investors Shouldn’t Miss in 2025
Looking for a business for sale in Tasmania? These 7 investment-ready picks for 2025 are ideal for serious buyers who want lifestyle + returns. Read more...