Looking to Buy or Invest in a Business?
Whether you're preparing to sell your business or planning to buy one - I'll help you do it the smart way, with structure, clarity and confidence.
Who Do I Help?
Planning to Sell?
Planning to Sell?
I help business owners across Australia prepare their business for sale, maximise valuation, and exit with confidence.→ Learn More
Ready to Buy?
Ready to Buy?
Whether you’re a first-time buyer or growing a portfolio, I’ll guide you through finding, assessing, and acquiring the right business.→ Learn More
Coach for the Brave.
Advisor for the Strategic.
I’m Sam Penny - and I coach bold people making life-changing business moves. Whether you're stepping out of your business or stepping into one, I give you the tools, frameworks, and guidance to do it right.
✔ 90-Day Coaching Programs
✔ Weekly 1:1 Calls + Daily Accountability
✔ Real-world Tools - Not Theory
✔ Australian Business Expertise
Built to Sell | Built to Buy
: the podcast
Every week, I interview people who’ve made bold business moves - sellers who cashed out, buyers who stepped up, and the stories behind the decisions.
🎧 Listen on Apple Podcasts
🎧 Listen on Spotify
🎧 See All Episodes
Free Live Webinars Every Fortnight
Each fortnight I run two live 45-minute sessions -
→ One for owners wanting to sell
→ One for investors looking to buy
Practical, fast-paced, and BS-free.
→ See Topics & Register
Free Tools to Get You Started
→ Business Sale Readiness Checklist
→ Business Buying Starter Guide
→ Due Diligence Red Flag Sheet
Get instant access to practical tools for wherever you're at in your journey.
→ Browse Free Resources
Your Next Big Move Deserves Better Support
Don’t wing it. Don’t wonder. Let’s map the smartest path forward - together.
Book a Free Discovery Call
Who Am I?
I’m Sam Penny - Coach for the Brave.
For over 25 years, I’ve stood shoulder to shoulder with founders, executives, and business leaders who refuse to play it safe. People who know they’re capable of more, but keep hitting the same walls - overwhelm, stalled progress, or simply not moving fast enough.
I know that struggle personally.I’ve built, scaled, and successfully exited multiple businesses - including two that broke the $1M/month mark. I understand the pressure of big goals and the frustration when momentum stalls. Execution isn’t just what I teach; it’s what I’ve lived.
Outside the boardroom, I push limits in even colder waters.
I’ve swum the English Channel, and I’m the only person in the world to attempt it in winter. I’ve taken on extreme endurance challenges, all driven by the same philosophy I bring to my clients: you’re capable of far more than you think - if you dare to move.
As a TEDx speaker, I share real-world lessons on resilience, mental toughness, and what it truly takes to unlock peak performance. No rubbish. No someday-mindset. Just brave action, sharp execution, and real results.
If you’re ready to stop circling your goals and start charging towards them, you’re exactly where you need to be.
What's the Brave Sprint?
This is a 90-day sprint built for leaders who are done waiting and ready to move.
We cut the noise, build momentum, and push you through the barriers holding you back.Here’s what you’ll get:
- A 2-hour Deep Dive Strategy Session - We’ll rip apart the roadblocks and build a clear, aggressive action plan to move fast.
- Weekly Strategy Calls - Focused, high-impact sessions to keep you sharp, accountable, and always moving forward.
- Daily Check-ins - Morning and night — because momentum is built in the daily grind, not in once-a-week pep talks.
- Proven Frameworks - You’ll get my Topify Method book and Productivity Planner — real tools, no fluff, to accelerate your execution.
This isn’t coaching as usual.
This is high-performance, high-accountability transformation for leaders ready to stop circling their goals and start attacking them.
Ready? Book your free Discovery Call.
Who's This For?
This is for you if you’re:
✔️ A founder, senior exec, or high performer who’s done waiting and ready to scale — fast.
✔️ Tired of overthinking and ready to trade ideas for action.
✔️ Sick of setting goals that gather dust instead of momentum.
✔️ Willing to do the work and get real results in just 90 days.
This is not for you if you:
❌ Want hand-holding without accountability.
❌ Prefer to stay cosy inside your comfort zone.
❌ Like slow, drawn-out progress over fast, high-impact action.
If you’re brave enough to bet on yourself and move fast, let’s talk.
What Clients Are Saying
💬 “I was spinning my wheels for months—Sam’s 90-day approach completely changed the way I operate.”
💬 “The daily check-ins were a game-changer. I didn’t just learn strategies—I actually followed through.”
💬 “I got more done in 90 days than in the last 2 years combined.”
What could your business look like in 90 days? Let’s find out.
90 days from now, you’ll be in one of two places:
Which one will it be?
Let's make this happen. Book your call today.
Book a Free Discovery CallLatest Articles
How to Make Yourself Redundant: The Blueprint for Owner Independence with Nigel Hall
Serial entrepreneur Nigel Hall reveals how to make yourself truly redundant. Learn how systems, the right hires, and smart automation can drive value and freedom.
The Two-Fear Test: How to Know If Fear Means Stop or Start
Not all fear is a sign to stop. Some fear is a signal to grow. In this edition of The Bravery Digest, Sam Penny shares a two-question test to guide brave decisions.
The Bravery Ceiling: Why We Stall After a Win (And How to Break Through)
Ever made a bold move, felt the momentum… then stalled? In this edition of The Bravery Digest, Sam Penny reveals the invisible ceiling that stops growth — and how to smash through it.
What the Systems Tell You About the Business: A Smart Investor’s Guide
Looking to buy a business? Don’t just focus on the numbers. In this guide, Sam Penny explains how internal systems expose everything — from culture and scalability to risk and valuation.
Due Diligence Red Flags: 16 Things to Watch Before You Buy a Business
Buying a business can be one of the smartest moves you ever make—or one of the most expensive mistakes. Here’s how to spot red flags during due diligence before you sign the deal.
5 Common Mistakes Australian Owners Make When Selling Their Business
Selling your business is a once-in-a-lifetime event—don’t blow it. Learn the 5 common mistakes Australian owners make when exiting and how to avoid them to maximise your sale price.
7 Proven Strategies to Maximise Business Valuation
Want top dollar when you sell your business? These 7 proven strategies help you build a scalable, owner-independent, and high-performing company that commands a premium valuation.
Systemise to Maximise: How to Build a Business That Runs Without You
Most founders are trapped in the day-to-day of their own business. In this guide, Sam Penny breaks down how to turn chaos into value through clear systems, effective delegation, and smart automation — so your business can scale without you.
I Wrote the Playbook for This.
If you’re serious about moving from dream to daily action, my book The Topify Method is your blueprint.
Inside, I’ll show you how to:
✅ Structure your days for maximum output
✅ Cut through distractions and focus on what truly matters
✅ Use the 90-day sprint method to build unstoppable momentumThis isn’t theory.
This is the same framework I use with founders and executives inside my coaching programs.
Real tools. Real execution. Real results.
Ready to get moving?
Your Personal 90-Day Weapon: The Topify Productivity Planner
Every brave sprint needs a battle plan.That’s why the Topify Productivity Planner is the backbone of every 90-day transformation.
Inside, you’ll get:
✔️ Daily Structure - Clear priorities, tight focus, and real progress - every single day.
✔️ Accountability Built In - No wasted days. No drifting. Stay sharp and on track, start to finish.
✔️ Designed for High Performers - Built for ambitious leaders who want clarity, impact, and results.
✔️ Your Personal Roadmap - A proven framework to guide your next breakthrough - fast.
This isn’t just stationery.
This is your daily commitment to brave action.
Every client in my program gets their planner - because great execution starts with the right system.
Ready to Move? Let's Go.
You didn’t scroll this far by accident.You’re here because you’re done with slow progress and half-finished plans.
If you’re serious about stepping up, I’m ready to help you move fast, stay accountable, and achieve the breakthroughs you’ve been chasing.
No nonsense. Just clear direction and bold action.
Your next move is simple:
Book a free discovery call, and let’s get started.
But if you're shy of hitting that BOOK NOW button and prefer to just send me an email, you can reach me at sam@90dayswithsam.com
Instagram: @90dayswithsam
