RUNNING OR STARTING UP A BUSINESS?

YOUR BRAND. YOUR VALUES. YOUR SUCCESS. THIS COURSE WILL CHANGE THE FUTURE OF YOUR BUSINESS.
BRAND MASTERY 4 WEEK COURSE

A COURSE BUILT BY A REAL ENTREPRENEUR BASED ON 25YEARS OF EXPERIENCE

🔥 Before This Course, You Might Be…
❌ Struggling to create a clear marketing message
❌ Feeling lost in business decisions
❌ Wasting time on branding that doesn't attract customers
❌ Overwhelmed by all the marketing advice online

⚡️ After This Course, You’ll…
✅ Have a rock-solid brand & marketing strategy
✅ Make better business decisions with confidence
✅ Know exactly how to stand out & attract customers
✅ Build a values-driven business that customers LOVE

Let’s be real—running a business is tough. You’re working hard, showing up every day, but something still isn’t clicking. Customers aren’t coming in as easily as they should.

Here’s why: Your brand isn’t clear, strong, or positioned to attract the right people. And without a solid brand, you’re making business 10X harder than it needs to be.

That’s exactly why I created Brand Mastery—a self-paced, no-fluff course that gives you the step-by-step framework to build a brand that stands out, attracts customers, and drives real business growth.

Only for Business Owners Who Want Real Growth

Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course

Brand Mastery: Build a Business That Lasts | 4 Week Course

$49.95
$495.00

Unlock the Secrets to Building a Values-Driven Small Business!
Are you ready to take your small business to the next level? The Small Business Blueprint is a comprehensive 4-week course designed specifically for small businesses, producers, creators, and entrepreneurs. Learn how to define your core values, build a strong brand identity, and create a business that balances profit with purpose.

This step-by-step course covers:

  • Understanding the importance of core values in your business.
  • Crafting your brand story and developing a brand voice that resonates with your audience.
  • Creating a cohesive brand style guide and building a strong online presence.
  • Practicing conscious capitalism and measuring your impact.

For just $49.95 AUD, you’ll gain access to in-depth lessons, actionable strategies, and resources to help you create a sustainable, values-driven artisan business that stands out in a crowded market.

What’s included:

  • 4 weeks of video lessons (watch at your own pace).
  • Practical tools to apply immediately to your business.
  • Access to the Small Business Collective community to connect with like-minded business owners.

Perfect for:
Artisan producers, small business owners, food entrepreneurs, and creatives looking to align their business with their values and build a strong brand foundation for long-term success.

Price:
$49.95 AUD

Start building your small business today!

THIS IS HOW YOU’RE PROBABLY RUNNING YOUR ONLINE STORE RIGHT NOW!

Throwing Spaghetti at the Wall & Hoping Something Sticks:

You're trying every marketing hack, posting on social media, and tweaking your website—but nothing seems to move the needle.

Feeling Invisible in a Crowded Market:

You're putting in the work, but your competitors seem to get all the attention while you struggle to stand out.

Drowning in Decisions & Second-Guessing Every Move:

Every day feels like a guessing game. Should you invest in ads? Change your pricing? Rebrand? You’re making decisions without a clear strategy.

Attracting the Wrong Customers Who Don’t Value Your Work:

You keep getting price-shoppers, tire-kickers, and time-wasters who don’t see the real value in what you offer.

Struggling to Explain What Makes You Different:

When someone asks, “Why should I choose you?”—you pause. You know your business is great, but you can’t put it into words that attract customers.

Making Emotional Decisions Instead of Smart, Values-Based Choices:

You’re reacting to problems as they come up instead of having a guiding framework to make the right calls with confidence.

Running on Hustle Instead of a Proven Strategy:

You're working harder than ever, but without a clear roadmap, it feels like you're just spinning your wheels.

Wasting Time on Branding That Doesn’t Bring in Sales:

You’ve spent hours tweaking your logo, website, and brand colours—but deep down, you know your messaging isn’t resonating with the right people.

🔥 Sound familiar? You're not alone. But there’s a better way…

AND THIS IS HOW WE DO IT

1

🚀 We Build a Brand That Attracts & Converts:

No more generic messaging or blending into the background. You'll craft a brand that instantly connects with your ideal customers and makes them choose you over the competition.

2

💡 We Give You a Proven Decision-Making Framework:

No more second-guessing or reacting on impulse. You'll learn how to make values-based, strategic decisions that drive long-term success.

3

📈 We Turn Your Business into a Growth Machine:

When you have a strong brand and a clear message, everything changes. You’ll stop chasing customers and start attracting the right ones effortlessly. Instead of feeling stuck, you’ll have a step-by-step plan to grow with confidence. This course gives you the tools to build a business that thrives—not just survives.

🔥 THIS WILL BE ONE OF THE BEST DECISIONS YOU'LL EVER MAKE FOR YOUR BUSINESS.

You can keep guessing, struggling, and hoping for better results—or you can take action, follow a proven framework, and finally build a brand that stands out and thrives. Your future success starts here. Enrol now and take control of your business growth today! 🚀

Sam Landing Page.png__PID:ce386268-29a4-41ef-8b92-391a3fa77b23

WHY DO YOU THINK MOST SMALL BUSINESSES FLOP ?

Do you believe it's because it is hard to compete with larger brands often requiring substantial marketing budgets just to gain visibility among potential customers?

Or could it be that once a product reaches its peak, there seems to be no further room for growth, leading to stagnation?

Perhaps you think it’s solely because they’re not hiring enough assuming that a large team is necessary for achieving remarkable success in business.Right..?!

LET ME TELL YOU THAT IT IS NONE OF THOSE REASONS...

How do I know? Because I've spent over 25 years launching products, brands, and entire businesses.

With over 8 years dedicated to the food industry, I've built Australia’s largest online cheese retailer and my own successful cheese brand in a remarkably short period.

As well as creating a medical device that is now sold right across the planet including 1,500 pharmacies in Australia, Boots in UK and Walmart in USA.

So, it's safe to say, I understand what it takes to get your online store the exponential growth it needs.

Throughout my extensive experience, I've discovered that the primary reason businesses falter isn't typically due to competition, Marketing fatigue, or lack of talent or resources...

It's often a matter of LACKING A PROVEN BLUEPRINT to navigate the complexities of running a Business..

Sam Penny - The Food Business Builder

BUT HERE'S THE TWIST - IT'S NOT JUST ABOUT THE BLUEPRINT...

Sam Penny Entrepreneur

It's about having access to a Streamlined System that’s been tested implemented, and perfected on several Food Businesses like yours and got them the success they need.

Attempting to navigate the challenges of running your e-commerce store alone can be a costly gamble, putting your entire business at risk.

UNLESS...

Someone shows you the exact steps to success. Someone who's been in the trenches, made mistakes, and knows how to elevate your specialty products into the mainstream.

And that's where The Brand Mastery Course comes in.

HERE’S WHAT BRAND MASTERY COURSE OFFERS.

The Brand Mastery Course is a Game-Changer for Small Business Owners Who Want to Stand Out, Attract More Customers, and Make Smarter Decisions with Confidence.

MAKE SMARTER DECISIONS

No more second-guessing every move. With our proven framework, you’ll confidently make decisions that align with your values and long-term goals. Instead of reacting to problems, you’ll have a clear strategy for sustainable growth.

BUILD A STANDOUT BRAND

Stop being overlooked and start being remembered. This course helps you craft a brand identity and message that instantly connects with the right customers. You’ll learn how to position yourself as the go-to business in your industry—without relying on luck or trial and error.

ATTRACT MORE CUSTOMERS

Forget chasing leads that go nowhere. This course shows you how to draw in the right customers who see your value and are eager to buy. With a strong brand and messaging, you’ll create demand and build lasting customer relationships.

🔥 Sound familiar? You're not alone. But there’s a better way…

WHICH ALSO INCLUDES THE FOLLOWING
IMPORTANT ASPECTS

Crafting Your Brand Story:

Learn how to tell a compelling story that makes customers connect with your brand on a deeper level.

Creating a Brand Style Guide:

Establish the visual and verbal identity of your business to ensure consistency across all platforms.

Developing a Unique Brand Voice:

Define a consistent tone and messaging style that makes your brand instantly recognisable and memorable.

Defining Your Core Values:

Identify the principles that will guide every decision you make, from marketing to customer service.

Building a Strong Online Presence:

Discover the key strategies to position your brand online and attract the right audience.

Measuring & Monitoring Impact:

Gain tools to track your brand’s growth, customer engagement, and overall business success.

Making Values-Based Decisions:

Learn how to filter every choice through your core values, ensuring long-term success and sustainability

Aligning Personal & Business Values:

Bridge the gap between what matters to you personally and how you position your business for success.

Practicing Conscious Capitalism:

Build a business that not only makes money but also creates real value for customers and the community.

Creating a Vision Statement:

Define a clear direction for your business that keeps you motivated and aligned with your long-term goals.

Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course

Brand Mastery: Build a Business That Lasts | 4 Week Course

$49.95
$495.00

THE BRAND MASTERY COURSE IS PERFECT FOR YOU IF

01

You struggle to clearly explain what makes your business unique and why customers should choose you.

02

Your marketing feels scattered, and you're tired of guessing what will work.

03

You’re attracting the wrong customers—ones who don’t see your value or just want the cheapest price.

04

You know your business has potential, but you’re unsure how to take it to the next level.

05

You constantly second-guess your business decisions and feel like you’re making it up as you go.

06

You want a proven strategy that helps you build a strong, trusted, and recognisable brand.

07

You feel like you're blending in with competitors instead of standing out as a leader in your industry.

08

You want a clear brand identity that attracts loyal customers and makes marketing easier.

09

You’re ready to stop working harder and start working smarter with a structured framework.

10

You believe in your business and want to build something meaningful, profitable, and long-lasting.

THE BRAND MASTERY COURSE IS NOT FOR YOU IF

01

You’re looking for a quick-fix marketing trick instead of a long-term brand strategy.

02

You don’t care about standing out and are happy to blend in with your competitors.

03

You’re unwilling to put in the work to define your brand and values.

04

You prefer to keep guessing instead of following a proven framework for business growth.

05

You believe branding is just about logos and colours, not about strategy and messaging.

06

You’re not interested in attracting high-value customers who truly appreciate your business.

07

You don’t see the value in having a strong, clear message that resonates with your audience.

08

You’re not open to learning new ways to make better business decisions.

09

You’re happy with the way things are, even if your business isn’t growing.

10

You don’t believe in investing in yourself and your business to create real, lasting success.

Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course

Brand Mastery: Build a Business That Lasts | 4 Week Course

$49.95
$495.00

LIMITED SPOTS OFFER

SPOTS ARE LIMITED, AND ONCE THEY'RE GONE, THEY'RE GONE - SECURE YOURS NOW!

This isn’t just another online course—it’s a high-impact program designed for serious business owners who want real results. To ensure the best experience and support for every participant, spots are strictly limited. Once we hit capacity, enrolment will close. Don’t miss your chance to gain the clarity, confidence, and strategy your business needs to thrive. Take action now and secure your spot before it’s too late! 🚀

In this exclusive training, you'll gain access to over 27 lessons, each meticulously designed to equip you with the knowledge and tools necessary to identify your business's core values and ensure a successful launch, setting your products up for long-term growth.

Inside The Course, You'll Discover...

  • The significance of core values in your business journey
  • Insights from other successful Artisan Businesses with strong values
  • Crafting a compelling vision statement for your brand
  • Developing an engaging brand story that resonates with your audience
  • Strategies for building a robust online presence to amplify your brand's reach
  • Making value-based decisions that align with your business ethos
  • Techniques for measuring and monitoring your impact on your target market

And a lot of other topics you can get yourself and your teamto learn more of RIGHT NOW!

DON'T JUST TAKE MY WORD FOR IT

(READ WHAT BUSINESS OWNERS ARE SAYING)

Sam Penny TestimonialSam Penny ReviewSam Penny ReviewThe Food Business Builder Review

Join These Business Owners And Let's Get Your Business Onto The Level It Deserves

Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course - Small Business Builder | Sam Penny
Brand Mastery: Build a Business That Lasts | 4 Week Course

Brand Mastery: Build a Business That Lasts | 4 Week Course

$49.95
$495.00

This Is Your Moment—What Will You Choose?

The choice is yours. Are you ready to step up and build the business you deserve?

  • 🚀 Take the Course – Gain the clarity, confidence, and strategy to build a brand that stands out, attracts the right customers, and sets your business up for long-term success. Make smarter decisions, stop second-guessing yourself, and finally create the business you’ve always envisioned.
  • ❌ Do Nothing – Keep guessing, keep struggling, and keep wondering why your business isn’t growing the way it should. Without a clear brand and strategy, you’ll stay stuck in the same cycle—working harder but not seeing real results.

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