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Ready To Sell Your Business?
Let's Make It Worth It.
Maximise your valuation, prepare the right way, and exit on your terms — with expert support and strategy that works in the real world.
Talk to SamMost Businesses Don’t Sell. Here's Why.
💥 80% of small businesses listed for sale never find a buyer.
💥 Most owners leave money on the table (or walk away empty-handed).
💥 The #1 reason? They’re not prepared financially, operationally, or strategically.
Selling a business isn’t just a transaction. It’s a transformation. And that starts now.
What It Takes to Sell With Confidence (and a Great Price)
- Valuation Clarity – Discover what your business is worth and what’s holding it back.
- Systems & Team – Build a turnkey business that doesn’t need you to run it.
- Readiness Report – Identify the gaps buyers will see — and fix them.
- Exit Strategy – Plan your ideal exit timeline, deal structure and legacy.
- Go to Market (with power) – Position your business so serious buyers take notice.
- Negotiate & Close – Protect your upside with expert coaching through the finish line.
Start With the Numbers That Matter
If you’re even thinking about selling, the first step is knowing where you stand.
That’s why I created the Business Valuation & Sale Readiness Report — a tailored breakdown of what your business is worth today, and what could increase that figure fast.
✅ Valuation Range
✅ Saleability Score
✅ Action Plan to Uplift Your Value
Get Your Valuation ReportIf you’re even thinking about selling, the first step is knowing where you stand.
That’s why I created the Business Valuation & Sale Readiness Report — a tailored breakdown of what your business is worth today, and what could increase that figure fast.
✅ Valuation Range
✅ Saleability Score
✅ Action Plan to Uplift Your Value
I’m Not a Broker.
I’m Your Advantage.
I’ve built, grown, and sold multi-million dollar businesses.
Now, I help owners do the same, without hollow guidance, stress, or leaving money on the table.
When you work with me, you get:
✅ 1:1 coaching and daily accountability
✅ Strategy built for Australian market realities
✅ A trusted advisor who’s done this before - not just someone who’ll list your business
Real Results From Business Owners Like You
FAQ – Your Questions Answered:
How do I accurately value my business?
I’ll guide you through proven methods to clearly determine the true market value of your business, based on Australian standards and market trends.
What should I do first to prepare my business for sale?
We'll start by identifying key areas to strengthen in your business, creating a strategic roadmap that leads directly to a successful sale.
When is the best time to sell my business?
Timing depends on personal readiness, market conditions, and business performance. Together, we’ll identify the optimal time to maximise your sale price.
What tax considerations do I need when selling in Australia?
I’ll help you navigate critical Australian-specific tax considerations, ensuring you avoid common pitfalls and maximise your financial outcome.
Related Insights & Articles:
- 7 Strategies to Maximise Your Business Valuation
- 5 Common Mistakes Australian Owners Make When Selling Their Business
- Remove Yourself from the Day-to-Day (Without Losing Control)
- How to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job)
- Systemise to Maximise: How to Build a Business That Runs Without You
- This will change the future of your business
Ready to Prepare Your Business for a Successful Sale?
Take the first step towards maximising your business value, finding serious buyers, and confidently selling your business with expert support.
Talk to Sam
Related Reads
- 5 Common Mistakes Australian Owners Make When Selling Their Business
- Exit Planning for Business Owners: The Complete Guide to a Profitable and Stress-Free Business Exit
- Business Investors
- Don’t Buy a Business Without This: The Investor’s Business for Sale Checklist
- Business Brokers in Australia: How to Find the Right One for Your Business for Sale Deal
Meet Your Mentor | Sam Penny
You need to be remarkable to stand out from the crowd
I've always done things differently. My journey in small business has been rewarding, terrifying, exciting, punishing and worth every second. I worked my ass off to build my skill set to set up me for success, but to also give others access to what I know. I have built several businesses in my time. Some great, some not so. But damn I've learned a lot along the way. I have a Bachelor of Engineering (Civil), an MBA (Marketing, Finance & Entrepreneurship) and studied at MIT's Sloan School of Business.
Created Two $10m+ Revenue Businesses
I ran Cheese Therapy (Australia's largest online artisan cheese retailer) and created Max+Tom (artisan cheese range). I have had a successful medical device company that had distribution through 1,500 pharmacies and had a chain of 7 hair salons (I know, random!). There's loads more on top of this. In 2022 I had the privilege of delivering a TEDx talk about why people around the World should support small artisan producers. Some of the other recent random things I have done:
- Swimming the English Channel (2018)
- The 6th Australian to swim an Ice Mile (2019)
- The first person in the World to attempt to swim the English Channel in Winter (2019)
- Ran 120km in 24hrs on an athletics track (2024)
I love trying new things and seeing what happens. My favourite saying is
"If you aint the lead dog, the scenery never changes"