Next FREE webinar for Investors 3 July 12.30pm AEST -> Register Now
Buy a Business Without Regret. Or Guesswork.
Whether you're a first-time buyer or a seasoned investor, I’ll help you find, assess, and acquire the right business, with red flag due diligence and a clear investment strategy.
Buying the Wrong Business is Easier Than You Think
Buying the Wrong Business is Easier Than You Think
Most deals fall into one of three traps:
🚩 Overpaying for underperforming businesses
🚩 Falling for doctored numbers or broker spin
🚩 Underestimating the time, systems, and team needed to step in
The fix? Due diligence that’s smarter, not just longer. And support that goes beyond surface-level reviews.
The Brave Buyer's Framework
- Define Your Acquisition Profile
Know what you want, why you want it, and what the right business looks like. - Find & Filter Deals
Access listed and off-market opportunities. Filter fast with strategy-led scoring. - Red Flag Due Diligence
Deep-dive financials, systems, team, and transferability. - Valuation & Deal Structuring
Know what to pay and how to structure it for upside. - Negotiation Support
Handle conversations with clarity, confidence and expert backup. - Post-Acquisition Plan
Step in, stabilise, and scale — without chaos.
Due Diligence That Actually Flags the Risks
Most buyers get a 60-page PDF and still miss what matters.
You’ll get a concise, strategic breakdown of what could derail the deal — before it does.
✅ Financial risks
✅ Operational cracks
✅ People & IP issues
✅ Deal structure concerns
Get the Due Diligence Red Flags Report
This Isn’t My First Deal. It’s Yours.
I’ve built, scaled and sold companies. I’ve bought them too.
Now I coach brave business buyers to do it smarter - with less risk and more clarity.
👊 Real-world experience, not theory
🔍 Strategic analysis, not spreadsheets alone
💬 Daily access + weekly 1:1 calls
📉 Deal protection mindset: lose fewer deals, win the right ones
Buyers Who Got It Right
FAQ – Your Questions Answered:
I don’t have experience running a business—can I still buy one?
Absolutely. I’ll help you assess if a business is truly owner-independent and what support or skills you’ll need post-acquisition.
How much money do I need to invest?
We work with your available capital to define the right business size and deal structure—from smaller bolt-ons to million-dollar acquisitions.
Can I do this while working full-time?
Yes—but we’ll focus on businesses that can be run with minimal owner input or under management.
What if I’m not ready to buy yet?
This program helps you get ready fast. You’ll walk away with a clear roadmap, even if you’re 3–6 months from making a move.
Related Insights & Articles:
- 7 Strategies to Maximise Your Business Valuation
- 5 Common Mistakes Australian Owners Make When Selling Their Business
- Remove Yourself from the Day-to-Day (Without Losing Control)
- How to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job)
- Systemise to Maximise: How to Build a Business That Runs Without You
- This will change the future of your business
- Due Diligence Red Flags: 16 Things to Watch Before You Buy a Business
Ready to Make Your First Smart Business Investment?
Stop guessing. Start building a clear, confident path to your first (or next) business acquisition—with expert coaching that actually guides you through the deal.
Talk to Sam
Meet Your Mentor | Sam Penny
You need to be remarkable to stand out from the crowd
I've always done things differently. My journey in small business has been rewarding, terrifying, exciting, punishing and worth every second. I worked my ass off to build my skill set to set up me for success, but to also give others access to what I know. I have built several businesses in my time. Some great, some not so. But damn I've learned a lot along the way. I have a Bachelor of Engineering (Civil), an MBA (Marketing, Finance & Entrepreneurship) and studied at MIT's Sloan School of Business.
Created Two $10m+ Revenue Businesses
I ran Cheese Therapy (Australia's largest online artisan cheese retailer) and created Max+Tom (artisan cheese range). I have had a successful medical device company that had distribution through 1,500 pharmacies and had a chain of 7 hair salons (I know, random!). There's loads more on top of this. In 2022 I had the privilege of delivering a TEDx talk about why people around the World should support small artisan producers. Some of the other recent random things I have done:
- Swimming the English Channel (2018)
- The 6th Australian to swim an Ice Mile (2019)
- The first person in the World to attempt to swim the English Channel in Winter (2019)
- Ran 120km in 24hrs on an athletics track (2024)
I love trying new things and seeing what happens. My favourite saying is
"If you aint the lead dog, the scenery never changes"