How to Build a 7-Figure Marketing System That Sells Itself

The Moment That Changed Everything

Ben didn’t become a marketer in a boardroom. He became one in survival mode.

Fresh out of chiropractic school after six-plus years of study, he opened his clinic and waited for the rush. It never came. In week one, his only patient was his accountant. That was the wake-up call.:contentReference[oaicite:1]{index=1}

With no cash for traditional advertising, Ben turned to the emerging world of digital marketing — basic SEO, early Facebook, simple education-based content. Within six to twelve months, his clinic was matching or beating the long-established chiropractors in his small town.:contentReference[oaicite:2]{index=2}

Then one night, reading The 4-Hour Work Week, he saw the trap: he had built a job, not an asset. If he wasn’t adjusting, the money stopped. That realisation set up everything that followed — systemisation, leverage, and eventually the sale of his practice.

“No matter how good I was as a chiropractor, I was building something I couldn’t leave.”

Fearless Social & the Power of a Simple System

As his clinic grew, other business owners started calling: could he do their marketing too? Restaurants, law firms, real estate agents — all wanted the engine he’d built. Without meaning to, he’d created a digital agency on the side.:contentReference[oaicite:3]{index=3}

When he sold the chiropractic practice around 2012–2013, he went all in and named the new venture Fearless Social — not because he felt fearless, but because he didn’t.:contentReference[oaicite:4]{index=4}

Inside Fearless Social, Ben refined one idea that now underpins everything he teaches:

This approach:

• Positions you as the trusted educator before a prospect ever contacts you
• Builds a repeatable marketing engine independent of the founder’s daily hustle
• Makes the business more valuable and less risky in the eyes of a buyer

“Those 20 questions are your marketing plan. Answer them, everywhere.”

The Backpack Entrepreneur Philosophy

After exiting his clinic, Ben set a new non-negotiable: never again would he be trapped by his own success.

He coined the idea of the Backpack Entrepreneur: your business should be operable with what fits in a backpack — laptop, mic, internet, that’s it. If the model requires your constant physical presence, it’s fragile and unsellable.

This wasn’t theory. It shaped how he built Fearless Social and every product since: lean teams, remote operations, clear offers, and systems that don’t collapse if he takes time with his family.

“If your business doesn’t fit in a backpack, you’re not free.”

The One Hour Influencer Model

The next evolution came when clients kept saying the same thing: “We know content matters. We just won’t do it unless someone makes us.”

Ben had been teaching a simple workflow — record answers to key questions, slice them into clips, schedule across platforms. Eventually clients asked him to run the whole thing. That became One Hour Influencer.

The promise: give the team one hour a month on Zoom. They interview you using tailored questions, then turn that session into a month’s worth of:

• Short-form videos for YouTube Shorts, Instagram Reels, TikTok, Facebook and LinkedIn
• Captions, hooks and descriptions aligned to your voice
• Scheduling done-for-you so nothing sits in a folder gathering dust:contentReference[oaicite:5]{index=5}

It’s especially powerful for lawyers, accountants, coaches and service providers who:

• Have deep expertise
• Hate faffing around with cameras and tools
• Need consistent visibility without losing billable time

“When you’re interviewed, your real story comes out. That’s what people trust.”

Staying Human in the Age of AI

Ben is clear-eyed about AI: it’s brilliant leverage, terrible leadership.

He uses AI to:

• Expand and refine question lists for interviews
• Speed up research and ideation
• Assist in clipping and identifying strong hooks

But there’s a hard rule inside his world: AI never has the final say. A human always edits, approves, and adds the emotional layer.

Why? Because audiences can feel when something is synthetic. Leaning too hard on AI-generated content might look efficient now, but it quietly erodes trust.

“If AI is your final step, you’re training your audience not to trust you.”

Three Steps to Start Building Your Audience

If you’re starting from scratch — or starting properly — here’s Ben’s playbook distilled.

1. Write your origin story. Why did you start this business? What problem punched you in the face so hard you had to solve it?
2. List your 20 questions. Capture the questions you get every week (or would get). These are your first 20 pieces of content.
3. Film one focused session. Have someone ask you those questions on camera for 30–60 minutes. Cut that into daily clips. Post everywhere.