Coaching for Business Owners wanting to increase their value and remove them from the day-to-day and work less

Step Back from the Chaos. Scale Smarter.
Maximise Your Business Value.

A hands-on 90-day coaching sprint for business owners ready to escape the day-to-day grind, build scalable systems, and create a sale-ready business—whether you're planning to exit or just want freedom.

Is This You? You’re the centre of everything in your business You’ve built something great—but it’s now built around you You want to increase your business’s value (and your life’s freedom) You’re ready to put in the work—but you want a structure and someone in your cornerIs This You? You’re the centre of everything in your business You’ve built something great—but it’s now built around you You want to increase your business’s value (and your life’s freedom) You’re ready to put in the work—but you want a structure and someone in your corner

The 90-Day Execution Sprint

This is not a course. This is real work, real coaching, and real outcomes.We work together—week by week, day by day—to:

  • Calculate your current business valuation (you’ll do this, with my guidance)
  • Identify what’s capping your value—systems, team, financials, IP, owner-dependence
  • Build the core infrastructure to make your business run without you
  • Replace chaos with clarity through dashboards, accountability, and leadership structures
  • Create optionality: scale or sell—either way, the business works for you

You'll Finish With:

  • A business no longer reliant on your daily involvement
  • Systems, processes, and KPIs that drive performance
  • A clear roadmap for value growth and exit readiness
  • Confidence in your numbers, your team, and your next move
  • More time and more options—without losing momentum

How We Will Work Together:

This is hands-on. You will do the work. I'll keep you honest.

  • Weekly 1:1 coaching sessions to break bottlenecks and drive execution
  • Daily accountability check-ins to keep you moving and focused
  • Tools, templates, and frameworks that plug directly into your business
  • Access to the Built to Sell Webinar Series for ongoing insight
  • Constant support between sessions when it counts most

This isn’t passive. Transformation takes effort. But if you show up, you’ll finish 90 days with a business—and a mindset—that’s fundamentally upgraded.

BOOK A DISCOVERY CALL

If you're ready to scale without stress, increase your business valuation, and build something that doesn’t rely on you—let’s talk.

BOOK A FREE DISCOVERY CALL

Meet Your Mentor | Sam Penny

You need to be remarkable to stand out from the crowd

Sam Penny at Cap Gris Nez success in Channel.JPG__PID:51642f66-2a1a-467a-ba77-98c852855a2f

I've always done things differently. My journey in small business has been rewarding, terrifying, exciting, punishing and worth every second. I worked my ass off to build my skill set to set up me for success, but to also give others access to what I know. I have built several businesses in my time. Some great, some not so. But damn I've learned a lot along the way. I have a Bachelor of Engineering (Civil), an MBA (Marketing, Finance & Entrepreneurship) and studied at MIT's Sloan School of Business.

Created Two $10m+ Revenue Businesses

I ran Cheese Therapy (Australia's largest online artisan cheese retailer) and created Max+Tom (artisan cheese range). I have had a successful medical device company that had distribution through 1,500 pharmacies and had a chain of 7 hair salons (I know, random!). There's loads more on top of this. In 2022 I had the privilege of delivering a TEDx talk about why people around the World should support small artisan producers. Some of the other recent random things I have done:

  • Swimming the English Channel (2018)
  • The 6th Australian to swim an Ice Mile (2019)
  • The first person in the World to attempt to swim the English Channel in Winter (2019)
  • Ran 120km in 24hrs on an athletics track (2024)

I love trying new things and seeing what happens. My favourite saying is
"If you aint the lead dog, the scenery never changes"