Say YES! to the Impossible.

I'm Sam Penny - adventurer, business coach, keynote speaker, and host of two powerful podcasts. Ready to lead braver? Start here.

Book Me as a Keynote SpeakerGet In TouchFor Business OwnersFor Investors"Why'd You Think You Could Do That?" podcast"Built to Sell | Built to Buy" podcastFree Business Valuation ReportResources & BlogSam Penny, strategic business coach and exit planning expert, seated outdoors in a relaxed pose, guiding founders and investors to scale, sell, or buy businesses with confidence and claritySam Penny, strategic business coach and exit planning expert, seated outdoors in a relaxed pose, guiding founders and investors to scale, sell, or buy businesses with confidence and clarity

Hi, I'm Sam Penny
Business Coach & Mentor

I help business owners and investors build, buy, and sell businesses with strong systems and clear value.
For owners: I show you how to systemise your business, increase valuation, and step back without losing control.
For investors: I provide the tools and checks to buy the right business and avoid costly errors.
Straightforward strategies. Real results.

Podcast cover for 'Why’d You Think You Could Do That? with Sam Penny'. Bold white title text on a dark navy background, with Sam Penny smiling on the right, wearing a yellow swim cap, red goggles, and sporting white grease or cream on his upper body.Podcast cover for 'Built to Sell | Built to Buy with Sam Penny'. Bold white title text on a dark navy background, with Sam Penny seated on the right, wearing a light shirt and a woven hat, smiling, shown in monochrome.Built to Sell, Built to Buy podcast with Sam Penny – expert insights for business owners and investors on scaling, exiting, and buying businesses in Australia

Latest Articles

More than a Man with a Mower: How Jim Penman is Trying to Change The World - Sam Penny | Business Coach for Owners & Investors
Exit Ready or Just Tired? A No-Nonsense Guide to Timing Your Business Sale - Sam Penny | Business Coach for Owners & Investors
10 Things to Do Before You Sell Your Business: The Ultimate Broker + Coach Checklist - Sam Penny | Business Coach for Owners & Investors
Ordinary Man. Impossible Race. Unshakable Grit: How Paul Watkins Turned Setback into Victory - Sam Penny | Business Coach for Owners & Investors
Inside the Broker's Mind: How to Sell (or Buy) a Business the Right Way with Sherryn Deetlefs - Sam Penny | Business Coach for Owners & Investors
Every Business Buyer Needs to Know This! - Sam Penny | Business Coach for Owners & Investors
Don’t Blow the Deal: Why Your Sales Process Might Be the Real Problem (Not Your Business) - Sam Penny | Business Coach for Owners & Investors
Would You Swim the English Channel for 22 Hours at 17? Brianna Thompson Did—Here’s What Came After - Sam Penny | Business Coach for Owners & Investors

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