Your Business Coach & Mentor

Sam Penny, business coach - helping business owners sell for more and investors buy with greater confidence & avoid costly mistakes.

What is My Business Worth?Get In TouchFor Business OwnersFor InvestorsThe PodcastLive WebinarsSam Penny, strategic business coach and exit planning expert, seated outdoors in a relaxed pose, guiding founders and investors to scale, sell, or buy businesses with confidence and claritySam Penny, strategic business coach and exit planning expert, seated outdoors in a relaxed pose, guiding founders and investors to scale, sell, or buy businesses with confidence and clarity

Hi, I'm Sam Penny
Business Coach & Mentor

I help business owners and investors build, buy, and sell businesses with strong systems and clear value.
For owners: I show you how to systemise your business, increase valuation, and step back without losing control.
For investors: I provide the tools and checks to buy the right business and avoid costly errors.
Straightforward strategies. Real results.

Built to Sell, Built to Buy podcast with Sam Penny – expert insights for business owners and investors on scaling, exiting, and buying businesses in AustraliaBuilt to Sell, Built to Buy podcast with Sam Penny – expert insights for business owners and investors on scaling, exiting, and buying businesses in Australia

Latest Articles

Derisk the Deal: How to Make Buyers Say Yes (Before They Even See the Profit) - Sam Penny | Business Coach for Owners & Investors
Business Brokers in Australia: How to Find the Right One for Your Business for Sale Deal - Sam Penny | Business Coach for Owners & Investors
Top 5 Mistakes Investors Make When Buying a Business for Sale in Australia - Sam Penny | Business Coach for Owners & Investors
How to Evaluate a Business for Sale Like a Pro Investor (Before You Buy) - Sam Penny | Business Coach for Owners & Investors
Don’t Buy a Business Without This: The Investor’s Business for Sale Checklist - Sam Penny | Business Coach for Owners & Investors
Business for Sale Sunshine Coast: Investor Trends, Pitfalls and Potential Wins - Sam Penny | Business Coach for Owners & Investors
Is Seek the Best Place to Find a Business for Sale? What Investors Need to Know - Sam Penny | Business Coach for Owners & Investors
Business for Sale ACT: Why Canberra Is Australia’s Most Underrated Market - Sam Penny | Business Coach for Owners & Investors

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