Say YES! to the Impossible.
Exclusive Coaching for My Podcast Listeners
🎙 You’re Not Just Listening. You’re Ready.
If you’ve made it this far, it’s because you’re not like everyone else. You don’t just consume stories on my podcasts - you’re looking for a way to start writing your own.The gap between knowing what you want and actually doing it is action. And that’s what this coaching is all about.
🚀 How It Works
This isn’t theory. It’s a structured, hands-on system that combines:
Weekly coaching (1:1 or in a small group)
Daily accountability touchpoints via WhatsApp
A clear 90-day framework that keeps you moving
It’s the fastest way to turn bold goals into real outcomes.
🎙 You’re Not Just Listening. You’re Ready.
If you’ve made it this far, it’s because you’re not like everyone else. You don’t just consume stories on my podcasts - you’re looking for a way to start writing your own.The gap between knowing what you want and actually doing it is action. And that’s what this coaching is all about.
🚀 How It Works
This isn’t theory. It’s a structured, hands-on system that combines:
Weekly coaching (1:1 or in a small group)
Daily accountability touchpoints via WhatsApp
A clear 90-day framework that keeps you moving
It’s the fastest way to turn bold goals into real outcomes.
🥇 Choose Your Coaching Path
🔹 1:1 Coaching | All In, All You
- $200 AUD per week (approx $130USD, £95GBP)
- 1hr private starter session
- 30min private coaching each week
- Daily WhatsApp accountability direct with me
- Minimum 4 weeks
👉 The fast lane. Total focus, all on you.
Start 1:1 Coaching →🔹 Group Coaching | Powerful Together
- $75 AUD per week (approx $49USD, 36GBP)
- 30min private Kickstart Call (1:1)
- 1hr weekly group coaching call (max 8 people)
- Weekly check-ins + group WhatsApp accountability
- Minimum 4 weeks
👉 Affordable. Connected. Backed by a community that won’t let you drift.
Join Group Coaching →🔹 1:1 Coaching | All In, All You
- $200 AUD per week (approx $130USD, 95GBP)
- 1hr private starter session
- 30min private coaching each week
- Daily WhatsApp accountability direct with me
- Minimum 4 weeks
👉 The fast lane. Total focus, all on you.
🔹 Group Coaching | Powerful Together
- $75 AUD per week (approx $49USD, 36GBP)
- 30min private Kickstart Call (1:1)
- 1hr weekly group coaching call (max 8 people)
- Weekly check-ins + group WhatsApp accountability
- Minimum 4 weeks
👉 Affordable. Connected. Backed by a community that won’t let you drift.
⚡ Quick Comparison
1:1 Coaching | Group Coaching | |
Weekly Investment | $200AUD | $75AUD |
Starter Session | 1hr private | 30min Kickstart Call |
Weekly Coaching | 30min private | 1hr group (max 8) |
Accountability | Daily WhatsApp with me | Daily WhatsApp in group |
Focus | 100% you | You + community |
Best For | Fast movers, business owners, high stakes | Those who want momentum & support |
🔒 Why It’s Limited
These spots aren’t open to the public. They’re only for podcast listeners who are ready to stop spinning their wheels.
✅ 1:1 Coaching → limited to a handful of people.
✅ Group Coaching → capped at 8 per group.
If you’re seeing this, it means a spot is open. Once it’s full, it’s gone.
🎯 Your Next Step
The people you hear on my podcasts didn’t wait until they felt “ready.”
They said yes - and figured the rest out along the way.
Now it’s your turn.
Meet Your Mentor | Sam Penny
You need to be remarkable to stand out from the crowd
I've always done things differently. My journey in business has been rewarding, terrifying, exciting, punishing and worth every second. I worked my ass off to build my skill set to set up me for success, but to also give others access to what I know. I have built several businesses in my time. Some great, some not so. But damn I've learned a lot along the way. I have a Bachelor of Engineering (Civil), an MBA (Marketing, Finance & Entrepreneurship) and studied at MIT's Sloan School of Business.
Created Two $10m+ Revenue Businesses
I ran Cheese Therapy (Australia's largest online artisan cheese retailer) and created Max+Tom (artisan cheese range). I have had a successful medical device company that had distribution through 1,500 pharmacies and had a chain of 7 hair salons (I know, random!).
There's loads more on top of this. In 2022 I had the privilege of delivering a TEDx talk about why people around the World should support small artisan producers. Some of the other recent random things I have done:
- Swimming the English Channel (2018)
- The 6th Australian to swim an Ice Mile (2019)
- The first person in the World to attempt to swim the English Channel in Winter (2019)
- Ran 120km in 24hrs on an athletics track (2024)
I love trying new things and seeing what happens. My favourite saying is
"If you aint the lead dog, the scenery never changes"