"Your Next Level Won't Wait"
Coach for the Brave. Built Different. Coaching you to be too.
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Hey, I’m Sam. If you’ve landed here, you’re probably done with playing it safe.
Most of the brave founders and execs I work with have a big vision — but they’re stuck in the weeds:
✔ Too many ideas, not enough action
✔ Overwhelmed, with no clear path forward
✔ Progress feels slow, and frustration is high
✔ Caught in the grind, instead of scaling with clarity
If that’s you, good news: you’re in the right place.
Let’s cut through the noise and build real momentum.
Book a free 30-minute Discovery Call — and let’s see if you’re ready to move.
Who Am I?
I’m Sam Penny — Coach for the Brave.
For over 25 years, I’ve stood shoulder to shoulder with founders, executives, and business leaders who refuse to play it safe. People who know they’re capable of more, but keep hitting the same walls — overwhelm, stalled progress, or simply not moving fast enough.
I know that struggle personally.I’ve built, scaled, and successfully exited multiple businesses — including two that broke the $1M/month mark. I understand the pressure of big goals and the frustration when momentum stalls. Execution isn’t just what I teach; it’s what I’ve lived.
Outside the boardroom, I push limits in even colder waters.
I’ve swum the English Channel, and I’m the only person in the world to attempt it in winter. I’ve taken on extreme endurance challenges, all driven by the same philosophy I bring to my clients: you’re capable of far more than you think — if you dare to move.
As a TEDx speaker, I share real-world lessons on resilience, mental toughness, and what it truly takes to unlock peak performance.No fluff. No someday-mindset. Just brave action, sharp execution, and real results.
If you’re ready to stop circling your goals and start charging towards them, you’re exactly where you need to be.
What's the Brave Sprint?
This is a 90-day sprint built for leaders who are done waiting and ready to move.
We cut the noise, build momentum, and push you through the barriers holding you back.Here’s what you’ll get:
- A 2-hour Deep Dive Strategy Session - We’ll rip apart the roadblocks and build a clear, aggressive action plan to move fast.
- Weekly Strategy Calls - Focused, high-impact sessions to keep you sharp, accountable, and always moving forward.
- Daily Check-ins - Morning and night — because momentum is built in the daily grind, not in once-a-week pep talks.
- Proven Frameworks - You’ll get my Topify Method book and Productivity Planner — real tools, no fluff, to accelerate your execution.
This isn’t coaching as usual.
This is high-performance, high-accountability transformation for leaders ready to stop circling their goals and start attacking them.
Ready? Book your free Discovery Call.
Who's This For?
This is for you if you’re:
✔️ A founder, senior exec, or high performer who’s done waiting and ready to scale — fast.
✔️ Tired of overthinking and ready to trade ideas for action.
✔️ Sick of setting goals that gather dust instead of momentum.
✔️ Willing to do the work and get real results in just 90 days.
This is not for you if you:
❌ Want hand-holding without accountability.
❌ Prefer to stay cosy inside your comfort zone.
❌ Like slow, drawn-out progress over fast, high-impact action.
If you’re brave enough to bet on yourself and move fast, let’s talk.
What Clients Are Saying
💬 “I was spinning my wheels for months—Sam’s 90-day approach completely changed the way I operate.”
💬 “The daily check-ins were a game-changer. I didn’t just learn strategies—I actually followed through.”
💬 “I got more done in 90 days than in the last 2 years combined.”
What could your business look like in 90 days? Let’s find out.
90 days from now, you’ll be in one of two places:
Which one will it be?
Let's make this happen. Book your call today.
Book a Free Discovery CallI Wrote the Playbook for This.
If you’re serious about moving from dream to daily action, my book The Topify Method is your blueprint.
Inside, I’ll show you how to:
✔️ Structure your days for maximum output
✔️ Cut through distractions and focus on what truly matters
✔️ Use the 90-day sprint method to build unstoppable momentumThis isn’t theory.
This is the same framework I use with founders and executives inside my coaching programs.
Real tools. Real execution. Real results.
Ready to get moving?
Your Personal 90-Day Weapon: The Topify Productivity Planner
Every brave sprint needs a battle plan.That’s why the Topify Productivity Planner is the backbone of every 90-day transformation.
Inside, you’ll get:
✔️ Daily Structure - Clear priorities, tight focus, and real progress — every single day.
✔️ Accountability Built In - No wasted days. No drifting. Stay sharp and on track, start to finish.
✔️ Designed for High Performers - Built for ambitious leaders who want clarity, impact, and results.
✔️ Your Personal Roadmap - A proven framework to guide your next breakthrough — fast.
This isn’t just stationery.
This is your daily commitment to brave action.
Every client in my program gets their planner — because great execution starts with the right system.
Ready to Move? Let's Go.
You didn’t scroll this far by accident.You’re here because you’re done with slow progress and half-finished plans.
If you’re serious about stepping up, I’m ready to help you move fast, stay accountable, and achieve the breakthroughs you’ve been chasing.
No fluff. No nonsense. Just clear direction and bold action.
Your next move is simple:
Book a free discovery call, and let’s get started.
EBut if you're shy of hitting that BOOK NOW button and prefer to just send me an email, you can reach me at sam@90dayswithsam.com