🚀 Transform Your Business with The Small Business Builder Club

Empowering Australian small businesses with expert guidance, exclusive resources, and a supportive community - for just $495/month.

Join The Small Business Builder Club🚀 JOIN NOW

Limited spots available - secure your membership today!

Why Join The Small Business Builder Club?

🏆 Expert Advice: Acess 25+ years of business and marketing expertise
🤝 Community Support: Build connections with like-minded business owners
🚀 Proven Growth: Tools and strategies to scale with confidence.

🚀 JOIN NOW
Sam Penny | The Small Business Builder Guy

Why Join The Small Business Builder Club?

Sam Penny | The Small Business Builder Guy

🏆 Expert Advice: Acess 25+ years of business and marketing expertise
🤝 Community Support: Build connections with like-minded business owners
🚀 Proven Growth: Tools and strategies to scale with confidence.

🚀 JOIN NOW
Hartshorn.webp__PID:8d59a5f9-75c8-4fe4-93ec-a4e29ae9dcf0

All the Tools You Need for Success

Monthly One-On-One Sessions

Tailored advice from an experienced business coach to keep your business on track and growing. Each month, you’ll have a 50-minute confidential session to:Review your progress.Identify and overcome challenges.Strategise for the upcoming month.Whether it’s refining your marketing strategy, improving operations, or brainstorming ideas, these sessions provide the focus and guidance your business needs.

Weekly Ask-Me-Anything (AMA) Sessions

Have a burning question about your business? Our weekly AMA sessions are the perfect opportunity to get expert advice on-demand.Bring your biggest challenges to the table.Get practical solutions from a mentor with 25+ years of experience.Learn from the questions and experiences of other members.These live sessions are your chance to tap into real-world expertise and find actionable answers fast.

Confidential Peer Group Forums

Join a handpicked group of up to 10 like-minded business owners to collaborate and grow together. In these forums, you’ll:Share your wins and challenges.Brainstorm solutions in a supportive environment.Gain fresh perspectives from peers who truly understand your journey.These groups create a safe space for meaningful connections and transformative discussions.

Live Monthly Webinars with Industry Experts

Stay ahead of the curve with monthly webinars hosted by top industry specialists. Topics include:Marketing trends and strategies.Financial management and cash flow optimisation.Operational efficiency and productivity hacks.Each session ends with a Q&A, so you can get tailored advice directly from the experts.

Exclusive Resources

As a member, you’ll gain access to a wealth of resources to help your business thrive, including:Early access to podcasts featuring actionable advice.On-demand recordings of webinars to watch anytime.Free enrolment in our Core Values course to align your business vision and mission.Additional downloadable tools, templates, and guides to streamline your operations and marketing.

Networking Opportunities

Build meaningful relationships with other ambitious business owners in our community. Benefits include:Expanding your professional network.Discovering potential partnerships and collaborations.Sharing knowledge and resources to help everyone succeed.The Small Business Builder Club is designed to foster a collaborative and supportive environment where members grow together.

Member-Only Discounts

Take advantage of exclusive rates on premium marketing services that can elevate your business. Discounts include:Website design and management services.Search Engine Optimisation (SEO) to drive organic traffic.Digital advertising campaigns to generate leads and sales.These discounts make it easy to access professional-grade marketing services without breaking your budget.

🚀 JOIN NOW for $495/month
Hartshorn.webp__PID:8d59a5f9-75c8-4fe4-93ec-a4e29ae9dcf0

All the Tools You Need for Success

Monthly One-On-One Sessions

Tailored advice from an experienced business coach to keep your business on track and growing. Each month, you’ll have a 50-minute confidential session to:Review your progress.Identify and overcome challenges.Strategise for the upcoming month.Whether it’s refining your marketing strategy, improving operations, or brainstorming ideas, these sessions provide the focus and guidance your business needs.

Weekly Ask-Me-Anything (AMA) Sessions

Have a burning question about your business? Our weekly AMA sessions are the perfect opportunity to get expert advice on-demand.Bring your biggest challenges to the table.Get practical solutions from a mentor with 25+ years of experience.Learn from the questions and experiences of other members.These live sessions are your chance to tap into real-world expertise and find actionable answers fast.

Confidential Peer Group Forums

Join a handpicked group of up to 10 like-minded business owners to collaborate and grow together. In these forums, you’ll:Share your wins and challenges.Brainstorm solutions in a supportive environment.Gain fresh perspectives from peers who truly understand your journey.These groups create a safe space for meaningful connections and transformative discussions.

Live Monthly Webinars with Industry Experts

Stay ahead of the curve with monthly webinars hosted by top industry specialists. Topics include:Marketing trends and strategies.Financial management and cash flow optimisation.Operational efficiency and productivity hacks.Each session ends with a Q&A, so you can get tailored advice directly from the experts.

Exclusive Resources

As a member, you’ll gain access to a wealth of resources to help your business thrive, including:Early access to podcasts featuring actionable advice.On-demand recordings of webinars to watch anytime.Free enrolment in our Core Values course to align your business vision and mission.Additional downloadable tools, templates, and guides to streamline your operations and marketing.

Networking Opportunities

Build meaningful relationships with other ambitious business owners in our community. Benefits include:Expanding your professional network.Discovering potential partnerships and collaborations.Sharing knowledge and resources to help everyone succeed.The Small Business Builder Club is designed to foster a collaborative and supportive environment where members grow together.

Member-Only Discounts

Take advantage of exclusive rates on premium marketing services that can elevate your business. Discounts include:Website design and management services.Search Engine Optimisation (SEO) to drive organic traffic.Digital advertising campaigns to generate leads and sales.These discounts make it easy to access professional-grade marketing services without breaking your budget.

🚀 JOIN NOW for $495/month

What our Small Businesses say

Sam was amazing. He shared in detail his set-up and gave clear implementable tactics.

Gaelle Dust and Glow.jpg__PID:6223d709-fefc-4669-ad0a-7569170cd7eb

Gaelle, Dust&Glow

New Zealand

Sam was fantastic, very open about his business, what has worked and what hasn't and how to interrogate the numbers. Great assistance in terms of actually naming the programs and platforms that he has found to be the most beneficial.

Helen Federation Chocolate.webp__PID:b57226a0-31c5-4a52-b0f0-1a55647f7a7d

Helen, Federation Chocolate

Tasmania

Sam Penny, Down to earth and easy to understand with clear dialogue.

Ian Longbrew 2.jpg__PID:5374b955-94f1-4c98-ac88-319195f7b4f1

Ian, Longbrew Nitro Coffee

Melbourne

Sam. I loved how honest he was to share his experience. And he has 'been there, done that' so his advice was very good and relevant.

Sarah Alg Seaweed

Sarah, Alg Seaweed

Victoria

Since the class with Sam, we've relooked at our eCommerce strategy and have made some major changes including database management and customer attraction and retention. Excellent Masterclass!

Shannon, MiteyCo

New Zealand

Meet Your Mentor | Sam Penny

You need to be remarkable to stand out from the crowd

Sam Penny at Cap Gris Nez success in Channel.JPG__PID:51642f66-2a1a-467a-ba77-98c852855a2f

I've always done things differently. My journey in small business has been rewarding, terrifying, exciting, punishing and worth every second. I worked my ass off to build my skill set to set up me for success, but to also give others access to what I know. I have built several businesses in my time. Some great, some not so. But damn I've learned a lot along the way. I have a Bachelor of Engineering (Civil), an MBA (Marketing, Finance & Entrepreneurship) and studied at MIT's Sloan School of Business.

Created Two $10m+ Revenue Businesses

I ran Cheese Therapy (Australia's largest online artisan cheese retailer) and created Max+Tom (artisan cheese range). I have had a successful medical device company that had distribution through 1,500 pharmacies and had a chain of 7 hair salons (I know, random!). There's loads more on top of this. In 2022 I had the privilege of delivering a TEDx talk about why people around the World should support small artisan producers. Some of the other recent random things I have done:

  • Swimming the English Channel (2018)
  • The 6th Australian to swim an Ice Mile (2019)
  • The first person in the World to attempt to swim the English Channel in Winter (2019)
  • Ran 120km in 24hrs on an athletics track (2024)

I love trying new things and seeing what happens. My favourite saying is
"If you aint the lead dog, the scenery never changes"

Meru Miso.webp__PID:225c4127-5ea3-4ec8-b158-6cc117de682d

Unmatched Value for Just $495/month

  • $1,200 value for monthly one-on-one sessions
  • $600 value for AMA sessions
  • $500 value for exclusive resources
  • $800+ in annual member discounts

Total Value: Over $3,000/month

Your Price: $495/month

🚀 Secure Your Spot Now

Unmatched Value for Just $495/month

  • $1,200 value for monthly one-on-one sessions
  • $600 value for AMA sessions
  • $500 value for exclusive resources
  • $800+ in annual member discounts

Total Value: Over $3,000/month
Your Price: $495/month

Meru Miso.webp__PID:225c4127-5ea3-4ec8-b158-6cc117de682d
🚀 Secure Your Spot Now

Limited Spaces - Join Today!

Spaces are limited to maintain the quality of our peer groups and personalised support. Don’t miss out on this exclusive opportunity to grow your business.

🚀 Join The Club Now
Sam Penny | The Small Business Builder Guy

Got Questions? We've Got Answers.

How do the one-on-one sessions work?

Once you join, you’ll schedule your monthly 50-minute one-on-one session at a time that suits you. These sessions are conducted via video call, ensuring flexibility and convenience. Before each session, you’ll receive a brief questionnaire to help focus the discussion on your most pressing challenges and goals. This ensures the session is tailored specifically to your needs.

What is the time commitment each month?

The time commitment is flexible and depends on how much you choose to engage with the resources and community. Here’s a breakdown:
🚦One-on-one session: 50 minutes per month.
🚦 Weekly AMA sessions: Typically 30-60 minutes.
🚦 Monthly webinars: Around 90 minutes, including Q&A.
Beyond this, you can interact with peer groups and explore resources at your own pace.

Can I cancel my membership anytime?

Yes, you can cancel your membership at any time without any long-term commitment. We believe in delivering ongoing value, so you stay because you want to, not because you have to. If you cancel, your membership benefits will remain active until the end of your current billing cycle.

What types of businesses are part of the club?

The Small Business Builder Club welcomes small to medium-sized businesses across various industries. Our current members include owners of retail shops, service providers, creative professionals, consultants, and more. The diversity of the group ensures rich discussions, fresh perspectives, and valuable networking opportunities.

Are the peer groups confidential?

Absolutely. Confidentiality is a cornerstone of the peer group experience. All participants sign a confidentiality agreement to ensure that ideas, challenges, and discussions remain within the group. This creates a safe, supportive environment where you can share openly and collaborate effectively.

What happens if I miss a session?

We understand that life gets busy. If you miss a one-on-one session, you can reschedule for a time that suits you within the same month. For AMAs and webinars, recordings are made available so you can catch up at your convenience.

How do I access the exclusive content?

Members receive a login to our secure online portal where you can access all exclusive content, including podcasts, webinar recordings, and downloadable resources. New content is added regularly to keep you updated and inspired.

What kind of discounts can I expect on marketing services?

As a member, you’ll receive exclusive rates on a wide range of marketing services, including:
🚦 Website design and management.
🚦 SEO strategies to boost your visibility.
🚦 Digital advertising campaigns tailored to your goals.Discount details and pricing are shared in the member portal, giving you access to premium services at an affordable rate.

Is this suitable for startups or only established businesses?

The Small Business Builder Club is designed to support both startups and established businesses. Whether you’re just getting started or looking to scale, the personalised support, expert guidance, and community resources will help you achieve your goals at any stage of your journey.

How do I join and get started?

Joining is simple! Click the "Join Now" button, complete your checkout, and you’ll receive a welcome email with all the details to access your membership benefits. From there, you can book your first one-on-one session, join your peer group, and start exploring the resources immediately.

🚀 JOIN NOW

Got Questions? We've Got Answers.

Sam Penny | The Small Business Builder Guy
How do the one-on-one sessions work?

Once you join, you’ll schedule your monthly 50-minute one-on-one session at a time that suits you. These sessions are conducted via video call, ensuring flexibility and convenience. Before each session, you’ll receive a brief questionnaire to help focus the discussion on your most pressing challenges and goals. This ensures the session is tailored specifically to your needs.

What is the time commitment each month?

The time commitment is flexible and depends on how much you choose to engage with the resources and community. Here’s a breakdown:
🚦One-on-one session: 50 minutes per month.
🚦 Weekly AMA sessions: Typically 30-60 minutes.
🚦 Monthly webinars: Around 90 minutes, including Q&A.
Beyond this, you can interact with peer groups and explore resources at your own pace.

Can I cancel my membership anytime?

Yes, you can cancel your membership at any time without any long-term commitment. We believe in delivering ongoing value, so you stay because you want to, not because you have to. If you cancel, your membership benefits will remain active until the end of your current billing cycle.

What types of businesses are part of the club?

The Small Business Builder Club welcomes small to medium-sized businesses across various industries. Our current members include owners of retail shops, service providers, creative professionals, consultants, and more. The diversity of the group ensures rich discussions, fresh perspectives, and valuable networking opportunities.

Are the peer groups confidential?

Absolutely. Confidentiality is a cornerstone of the peer group experience. All participants sign a confidentiality agreement to ensure that ideas, challenges, and discussions remain within the group. This creates a safe, supportive environment where you can share openly and collaborate effectively.

What happens if I miss a session?

We understand that life gets busy. If you miss a one-on-one session, you can reschedule for a time that suits you within the same month. For AMAs and webinars, recordings are made available so you can catch up at your convenience.

How do I access the exclusive content?

Members receive a login to our secure online portal where you can access all exclusive content, including podcasts, webinar recordings, and downloadable resources. New content is added regularly to keep you updated and inspired.

What kind of discounts can I expect on marketing services?

As a member, you’ll receive exclusive rates on a wide range of marketing services, including:
🚦 Website design and management.
🚦 SEO strategies to boost your visibility.
🚦 Digital advertising campaigns tailored to your goals.Discount details and pricing are shared in the member portal, giving you access to premium services at an affordable rate.

Is this suitable for startups or only established businesses?

The Small Business Builder Club is designed to support both startups and established businesses. Whether you’re just getting started or looking to scale, the personalised support, expert guidance, and community resources will help you achieve your goals at any stage of your journey.

How do I join and get started?

Joining is simple! Click the "Join Now" button, complete your checkout, and you’ll receive a welcome email with all the details to access your membership benefits. From there, you can book your first one-on-one session, join your peer group, and start exploring the resources immediately.

🚀 JOIN NOW

Your Business Deserves to Thrive

Your Path to Success Starts Here

Shellduck.webp__PID:c95612d3-3517-43ac-95a6-8429465b540a

Join hundreds of Australian small business owners who are transforming their dreams into reality with The Small Business Builder Club. Whether you're just starting out or looking to scale, this membership provides everything you need: expert advice, actionable strategies, and a community that’s got your back.

🚀 Join The Club Now

Your Business Deserves to Thrive

Your Path to Success Starts Here

Join hundreds of Australian small business owners who are transforming their dreams into reality with The Small Business Builder Club. Whether you're just starting out or looking to scale, this membership provides everything you need: expert advice, actionable strategies, and a community that’s got your back.

🚀 Join The Club Now
Shellduck.webp__PID:c95612d3-3517-43ac-95a6-8429465b540a

What our Small Businesses say

Sam was amazing. He shared in detail his set-up and gave clear implementable tactics.

Gaelle Dust and Glow.jpg__PID:6223d709-fefc-4669-ad0a-7569170cd7eb

Gaelle, Dust&Glow

New Zealand

Sam was fantastic, very open about his business, what has worked and what hasn't and how to interrogate the numbers. Great assistance in terms of actually naming the programs and platforms that he has found to be the most beneficial.

Helen Federation Chocolate.webp__PID:b57226a0-31c5-4a52-b0f0-1a55647f7a7d

Helen, Federation Chocolate

Tasmania

Sam Penny, Down to earth and easy to understand with clear dialogue.

Ian Longbrew 2.jpg__PID:5374b955-94f1-4c98-ac88-319195f7b4f1

Ian, Longbrew Nitro Coffee

Melbourne

Sam. I loved how honest he was to share his experience. And he has 'been there, done that' so his advice was very good and relevant.

Sarah Alg Seaweed

Sarah, Alg Seaweed

Victoria

Since the class with Sam, we've relooked at our eCommerce strategy and have made some major changes including database management and customer attraction and retention. Excellent Masterclass!

Shannon, MiteyCo

New Zealand