Set Goals That Scare You
and Actually Hit Them in 90 Days
A live, 3-day breakthrough event with Sam Penny
20–22 May 2025, 11am–1pm AEST daily.
Date & Time:
📅 20–22 May 2025
🕚 11:00 AM – 1:00 PM AEST daily
Limited spots. Replay access included.
Why Learn From Sam Penny?
Real-world results. Real-world experience.
Endurance Athlete
Swam the English Channel and thrives on extreme physical challenges.
Proven Business Strategist
Built and scaled multiple businesses across industries to multi-million-dollar success
In-the-Trenches Leader
25+ years of entrepreneurial leadership — tested strategies, not theory.
Author of The Topify Method
Helping ambitious leaders achieve big goals through daily execution.
Finally, a system built for real progress.
In this live 3-day event, you’ll discover the framework Sam has used to achieve extraordinary feats in business and life. Walk away with a clear, step-by-step approach to bold goal-setting and daily execution.
What You'll Learn:
- Turn ambition into daily wins.
- Remove motivation from the equation.
- Build unstoppable momentum.
- Plan daily, weekly, and monthly with precision.
- Stay on track, even when life throws curveballs.
What You'll Learn Over the 3 Days
A step-by-step journey from big dreams to bold daily action.
Day 1 — The Foundation: Building Brave Goals
- Understand why bold goals fail (and how to fix it).
- How to set goals that excite and scare you.
- The Topify Method framework for daily execution.
- Transforming overwhelm into clear, confident action.
Day 2 — Action Architecture: Turning Goals Into Daily Moves
- Breaking down big goals into monthly, weekly, and daily actions.
- Planning your "momentum builders."
- How to maintain energy and focus — even on tough days.
- The essential habits of high performers.
Day 3 — Execution Excellence: Staying On Track
- How to overcome setbacks and stay the course.
- Accountability frameworks that work.
- Post-event action plan: Build your next 90-day sprint.
Choose Your Experience
What Happens After You Register?
- Secure your ticket.
- Receive your confirmation email instantly.
- Add the event to your calendar.
- VIPs: Get your book and planner delivered.
- Show up, take action, and change your results.
Doors Close Soon - Reserve Your Spot Today
VIP spots limited due to physical book and planner shipping.
More about Sam Penny
"Limits are meant to be broken"
Test Limits. Embrace Discomfort. Achieve More.
Sam Penny is an entrepreneur, endurance athlete, and speaker with a passion for pushing boundaries-both in business and in life. With over 25 years of experience running businesses across various industries, Sam has built, scaled, and mentored ventures that challenge conventional thinking. His expertise spans marketing, sales, and brand growth, helping businesses find their unique edge in competitive markets.
Beyond the boardroom, Sam is known for his extraordinary feats in the open water. He swam the English Channel-one of the most grueling endurance challenges on the planet-and made history as the first person in the world to attempt the English Channel swim in winter. His pursuit of the impossible defines his approach to life: test limits, embrace discomfort, and unlock untapped potential.
A sought-after TEDx speaker and public speaker, Sam shares insights on resilience, mental toughness, and peak performance. His philosophy on productivity goes beyond traditional time management-he believes in crafting habits, mindsets, and routines that empower people to achieve more with clarity and purpose.
Through his work, Sam continues to inspire individuals and businesses to push past self-imposed limits and take bold action. Whether in business, sport, or personal growth, his message remains the same: what you think is impossible is simply a challenge waiting to be conquered.