Transform Your Business

Expert Consulting for eCommerce, Marketing, Strategy & Beyond

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When you need something done... RIGHT

I have built several brands and businesses over the past 25years. I've rapidly built distribution through 1,500+ stores, shipped more than 120k cold chain orders to peoples' homes, built eCommerce sites with close to $1m monthly revenue, built best-practice tech stacks plus many more things. Let's just say, I know how to do things. I do them right, fast and probably better than what you were expecting.

If you want to drive your business in a better way, I'd love to talk. I am 100% committed to ensuring you get a great ROI from engaging my services for your next project.

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Some Areas of my Expertise

Decades of business building has given me many great skills that I canuse to help drive your business. Some areas include:

eCommerce Development & Deployment

If you don't have eCommerce as part of your customer experience, then you are missing out on a lot! A direct sale gives around 400% in greater Gross Profit PLUS greater customer loyalty and interaction PLUS customer feedback PLUS drives your brand better than anything else. It's a must.

Brand Strategy

I am a huge believer in developing your brand strategy based on your core values and Why and then flowing these through the rest of your business to transform your message, your brand and ultimately, your business. Having built many brands, it's about finding your unique space that helps you stand above the competition.

Product Design & Development

Your business is driven by your product. Because you are so close to the action, it's sometimes hard to take that step back & see what can be done to make your product stand out from the clutter of the competition. Whether it's new products or improving existing ones, I am skilled in driving your products further.

Business Development

There's a lot of strategy around driving your business. Many producers feel that the just need to be in stores. This may be right for some, but is often not the case when you take a step back and look at sales avenues available, store types, cost of doing sales and your business goals.

I have built distribution through online, retailers and wholesalers for many different products. Each product is different. The right strategy will set up a product for success.

Strategic Marketing

Having built several brands has given me the experience and knowledge to craft and execute result-driven marketing campaigns that elevate your brand, reach the right audience, and maximise ROI.

I have managed $1m+ marketing budgets, built databases & social media followings, events plus all kinds of campaigns. I have been there, done that. Now it's time to do something for you.

My Credentials

  • Bachelor of Engineering (Civil)
  • MBA (Marketing, Finance & Entrepreneurship)
  • Studied at MIT's Sloan School of Management
  • Built & sold a medical device company with distribution through 1,500 pharmacies
  • Built several eCommerce sites (one with close to $1m in monthly sales)
  • Administeed R&D Grants on behalf of Australian Government via AusIndustry
  • Shipped 120k+ online Cold Chain orders to peoples' homes
  • Launched several brands across different industries including health & medical, personal services and food.
  • Built Entrepreneur community with 2,000+ members for QUT
  • Swam the English Channel in 2018
  • 6th Australian to swim an Ice Mile
  • First person in the World to attempt to swim the English Channel in Winter

Book a Free 20-Minute Consultation with Sam Penny

What our Small Businesses say

Sam was amazing. He shared in detail his set-up and gave clear implementable tactics.

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Gaelle, Dust&Glow

New Zealand

Sam was fantastic, very open about his business, what has worked and what hasn't and how to interrogate the numbers. Great assistance in terms of actually naming the programs and platforms that he has found to be the most beneficial.

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Helen, Federation Chocolate

Tasmania

Sam Penny, Down to earth and easy to understand with clear dialogue.

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Ian, Longbrew Nitro Coffee

Melbourne

Sam. I loved how honest he was to share his experience. And he has 'been there, done that' so his advice was very good and relevant.

Sarah Alg Seaweed

Sarah, Alg Seaweed

Victoria

Since the class with Sam, we've relooked at our eCommerce strategy and have made some major changes including database management and customer attraction and retention. Excellent Masterclass!

Shannon, MiteyCo

New Zealand